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90octaner Earns Email Certification
Sr. Account Coordinator Karli Sullivan At 90octane, we’re invested in the success of both our clients and our employees. Part of our efforts to better our team involves helping individuals develop...
View Article3 Steps to Creating Quality Email Lists
Email recipients have the power when it comes to their inbox. Users controlling which communications to unsubscribe from or flag as spam create hurdles for many email marketers. Full inboxes from...
View ArticleEmail Marketing Integration
Cross promotion has been a significant element of marketing strategy for years. But why stop at cross promoting products when you can integrate your email and other digital marketing efforts to get...
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4 Strategies to Stronger Email CTAs
Image Credit: http://www.letstalkseo.com/ Email is not just a one-step conversion touch point. There are many actions that we’re asking our audience throughout the email process: “Subscribe to Our...
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When to Send – Conventional Wisdom or Evolving Theory?
Image courtesy of Smart Hitech Software Solutions Experts have dictated that for optimal open and click-through results, always send email campaigns at 9:00AM local time. However, is this nugget of...
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Five Tips for Creating Effective Charts
Who doesn't love a good pie (chart that is). (Image courtesy of Wikimedia Commons) It’s no surprise that infographics are a great way to increase engagement. When done well, visually displaying...
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Quick Tips for Creating Effective Emails
(Image courtesy of Stock.Xchng) Today, forty-two years after the first email was sent, people are connected to their inboxes 24/7. They have be to in order to stay on top of the approximately 147...
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When Bad Things Happen to Good Campaigns
Bugaboo launched a great campaign but ended it too soon. (Image courtesy of Bugaboo.com) We all know the process – someone comes up with a catchy idea for a campaign, the assets are developed and it’s...
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A Unique Approach to a Holiday Fundraising Campaign Helps the Homeless
Mercy Housing serves families, veterans, seniors and individuals with special needs. Long-time client Mercy Housing approached us early in 2013 with a fundraising challenge for the holiday season:...
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